Sangay Tsheltrim is the Chairman of Miss Bhutan. Sangay Tsheltrim’s career and personality spans over military service, health and fitness, and the silver screen. Formerly a captain in the Royal Body Guards (RBG), Bhutan’s elite military force, Sangay has since reinvented himself as a bodybuilder, actor, and social contributor, a true embodiment of discipline and leadership. Sangay’s leadership credentials were forged in his early years in uniform. His time in the military taught him not just tactical discipline, but responsibility, resilience, and a strong sense of service – qualities that have continued to define his civilian life. While in the...
Tshering Gyeltshen, popularly known as Tshigyel, is the National Director of Miss Bhutan. Tshigyel has been associated with Miss Bhutan from its founding days of the 1st Edition in 2008 as a pageant contest Judge, Advisor and as one of the Hosts for the Grand Finale of the 1st Edition of Miss Bhutan. He was a member of the Advisory Committee in the 2nd Edition. In the 3rd Edition held in 2022, Tshigyel served as the Creative Director in packaging the episodic contents of Miss Bhutan for TV and the Shangreela OTT platform. Tshigyel has been the driving force in founding Bhutan Pageant House and acquiring the rights of Miss...
Nyema Zam is the Chief Business Strategist of Miss Bhutan. She is the founder and CEO of Samuh, Bhutan’s first OTT and Pay TV platform. A communication and media specialist with over two decades of experience in the broadcast and media sector, she has found her happiness in working at the intersection of art and technology. She is passionate about the creative sector and believes in the unique potential of Bhutanese and himalayan films to reach a much wider global audience. She is the winner of the UK RISE Business Awards 2022 and the Ngultrum Entrepreneur of the Year Award...
Bhutan Pageant House (BPH) is the holding company that owns the Miss Bhutan pageant. The company was founded by Passang Tsering, a pioneering film producer, Tshigyel and Sangay Tsheltrim in 2024 to specifically purchase, own and execute the pageant. Tshigyel subsequently exited the partnership as part of a deal that enabled Samuh+Shangreela to become the Management and Production Partner of Miss Bhutan and other future pageants.
Bhutan Pageant House aspires to become the premiere house for pageants and high-quality events in Bhutan. In the near future, Samuh+Shangreela will launch, on behalf of Bhutan Pageant House, an international beauty contest titled “Miss Shangrila” which is already wordmarked and trademarked with the Department of Intellectual Properties of the Royal Government of Bhutan.
Samuh+ Shangreela
Samuh+Shangreela is the Management & Production Partner of Miss Bhutan with comprehensive rights transferred to it by Bhutan Pageant House to fully manage and develop the brand and pageant and to execute the pageant(s) independently on its own.
Samuh+Shangreela is the most significant creative merger in Bhutan’s media and entertainment landscape. Previously, Samuh, Songyala, and Shangreela each stood as strong, independent creative forces shaping Bhutanese storytelling, digital content creation and streaming, and film production in their own unique ways. Individually, they were pioneers and trailblazers. By merging, they have become the most powerful player in the local creative industry. The merger marks the beginning of a new chapter, one defined by shared experience, knowledge and resource consolidation, expanded talent networks, dynamic production capabilities, and a unified vision for Bhutan’s creative future. As Samuh+Shangreela, the new entity blends the technological strength, artistic innovation and the production mastery and this synergy positions the company as a leading multimedia institution capable of producing world-class Bhutanese content and building a stronger entertainment ecosystem. The Samuh+Shangreela and Bhutan Pageant House partnership is a powerful alignment between Bhutan’s premier creative company and the nation’s leading beauty and empowerment brand. Through this collaboration, the Miss Bhutan platform is poised to gain in stature through richer storytelling, enhanced visibility, and elevated production quality giving contestants, audiences, and the nation a more inspiring and sophisticated experience.
